Focus on Research

May 16, 2014 2:44 pm

Sharing economy’s selfish soul

More

Focus on Research

Sharing economy initiatives such as car clubs are supposed to encourage a sense of community. But Fleura Bardhi, professor of marketing at Cass Business School, says that as they are adopted by the mass consumer, selfish motives triumph. The collaborative economy is growing, however.

Copyright The Financial Times Limited 2014. You may share using our article tools.
Please don't cut articles from FT.com and redistribute by email or post to the web.