June 20, 2011 11:28 am

Ivey turns to iTunes to bring cases to a wider audience

Canada’s Ivey school of business, one of the world’s biggest publishers of case studies, is making its case study catalogue available on Apple’s iBookstore. More than 500 cases are available for Can$3.99 each through iTunes.

Newer cases will be added regularly - Ivey, the business school of the University of Western Ontario, publishes more than 200 new cases a year from its own business faculty and from partner universities. Ivey, which has a second campus in Hong Kong, is particularly strong in publishing Asian cases.

Ivey is hoping the move will bring cases to the attention of a wider audience, says Paul Beamish, director of Ivey Publishing. “It supports our emphasis on making Ivey cases easily accessible to everyone.”

Although Ivey is the first major case publisher to use iTunes to reach a wider audience, universities and business schools have been particularly successful in publishing other types teaching materials online - in particular, the UK’s Open University, which teaches degree programmes at a distance, has been able to promote its materials in this way.

Ivey is one of the four case study distributors of note. By far the largest of the four is Harvard Business School, while the Darden school at the University of Virginia writes and distributes case studies of US companies. The European Case Clearing House (ECCH) at Cranfield in the UK, distributes cases from all the major European business schools. One of the biggest challenges for all the distributors is how to adapt paper-based cases for a digital age.

www.ivey.uwo.ca

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