June 28, 2013 7:30 pm

Cru control

It’s all change in Piemonte: from next year, a rule comes into force which prohibits more than one cru name on Barolo labels…
Barolo illustration©Ingram Pinn

Some time over the next few months renowned Barolo producer Giuseppe Rinaldi of Piemonte has to make an extremely important decision. He lives in the cavernous brick house and winery that his grandfather built on the edge of the village long before its wine was revered from San Francisco to Sydney and is, perhaps not surprisingly, famous for his sense of history. He has probably read more of the ancient texts about Italy’s most famous wine – aphoristically the “wine of kings and king of wines” – than any other producer of it.

As a result of his research, his two grandest wines have since 1990 been made up of a blend of the produce from what he reckons are two complementary vineyards, or crus as they have been known in Barolo. Brunate, rich in sandstone, is blended with Rinaldi’s wine from the calcareous marls of Le Coste vineyard, just as his wine from the marls of the Cannubi cru is blended with the produce of the sandstone Ravera vineyard close to his house. Even the youngest vintages of these bi-cru blends sell from £90 a bottle.

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Jancis Robinson

But from next year, when the 2010 vintage of Barolo will be launched, a new rule comes into force which prohibits more than one cru name on Barolo labels. Rinaldi, who does not mince his words, is hopping mad. “The whole tradition of Barolo was blending,” he said, standing in the lee of his massive ancient wooden casks. He even invoked the name of the creator of modern Barolo as a dry wine, Giulietta Falletti, who, he claims, not only blended within the Barolo commune but between different communes such as Serralunga d’Alba and La Morra.

“What’s the thinking behind this crazy new rule?” he asked me and his 25-year-old agronomist daughter Carlotta, before snorting, “All these rules are made in Rome anyway, where they know nothing. It must be linked to the big lobbies. Do you know how many bodies we have regulating Italian wine? Nine! There were eight until recently. The French have only three.”

He is no friend of the authorities. His tenebrous cellar, hung with drying salami and tobacco leaves, decorated with slogans such as “No Barrique, No Berlusconi”, was inspected by officials four times last year, inspections that resulted in a fine of €2,500 because his use of the name Ruchè on the labels of his 2,000 bottles of Vino da Tavola made from that local grape was deemed illegal.

However much he seems to relish conflict, the question of how to blend and label his Barolo crus will have to be resolved by early next year. He assures me that he does not blend the wine from different crus until just before bottling (although I noticed that on the giant cask of Brunate 2010 he gave me to taste was written “+3hl Le Coste” in chalk) so the Rinaldi family have some time to consider the options. He shook his head and claimed that the problem will have to be solved by “the women who have assumed power”, a reference to Carlotta and her 28-year-old oenologist sister Marta who also works in the winery but was absent during my visit. Carlotta looked decidedly unconvinced that the decision-making will be turned over to them.

It is difficult to imagine that the Rinaldis will willingly change their wines to fall in with a distant diktat that they should contain the produce of only one cru. One option would be to dream up and register fantasy names for their blends as, for example, Luciano Sandrone and daughter have done with their Le Vigne blend. In the Napa Valley, Brunate-Le Coste might be renamed Il Vino de Marta while Cannubi-Ravera would become Il Vino de Carlotta. But it’s difficult to imagine a traditionalist like Beppe Rinaldi following this path.

The truth is that although the Barolo zone in the Langhe hills is far from extensive, it is quite a challenge to understand. If you don’t live there, how are you to tell which is a cru name and which a proprietary brand? And this confusion will presumably persist even after recent attempts at geographical clarification.

Aware of a certain anarchy in nomenclature, the principal generic Barolo body, the Consorzio, recently required each commune to register their crus for an official listing of them, a move related to the new ban on bi-cru naming. The result is an official list of no fewer than 180 crus shared between the fewer than 1,000 hectares of vineyards capable of producing Barolo – despite the recent dramatic increase in plantings of the required Nebbiolo vines. It is perhaps telling that an official Barolo map created before this recent list was compiled put the number of “great” vineyards, or crus, at just 36. Needless to say, different communes reacted differently to the request, Monforte d’Alba in particular submitting questionably extensive areas for its most famous crus – much to the fury of those who own the finest plots in the classical heartland.

This new system very much reflects the French appellation contrôlée system in general and that of Burgundy in particular. No one in Barolo loves Burgundy more than Beppe Rinaldi, who makes regular pilgrimages there on his motorbike, but his comment on the scheme was, “It’s idiotic. The Langhe is not the Côte d’Or. Anyone can see that at a glance. We’re not monkeys. We must have our own dignity.”

The authorities may be understandably wary of decreeing one cru to be superior to another, but the admirably hard-working Italian wine writer and cartographer Alessandro Masnaghetti has trudged the hillsides to come up with not only unrivalled maps of them but also his own unofficial ranking, from none to five stars – and all available as an ebook or a series of apps (search for “Barolo 2001-2008 Assaggi e Classificazione”). This brave man (who does admittedly live some distance away in Emilia-Romagna) has now started to map Bordeaux in similar detail.

I asked Rinaldi what he thought of Masnaghetti’s work and was not surprised to hear that he approved. “But,” he added, “it’s so sad that it was a journalist and not the Consorzio who did it.”

Tasting notes on Purple Pages of JancisRobinson.com

Twitter @JancisRobinson

See also Nicholas Lander

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A bottle of Giuseppe Rinaldi’s 2008 Barolo

Giuseppe Rinaldi’s 2008 Barolo, a blend of Brunate and Le Coste, is ethereal. £73 a bottle plus duty and VAT from Fine & Rare (020 7089 7400)

Jancis’s Barolo picks

• Azelia, San Rocco 2006

• Luigi Baudana 2007

• Pio Cesare, Ornato 2009

• Michele Chiarlo, Cerequio 2001, 2004 and 2009

• Damilano, Cerequio 2009

• Aldo Conterno, Bussia 2009

• Franco M Martinetti, Marasco* 2007

• Cordero di Montezemolo, Bricco Gattera 2008

• E Pira de Chiara Boschis, Cannubi 2005

• Giuseppe Rinaldi, Brunate-Le Coste and Cannubi San Lorenzo-Ravera 2008

• Rivetto, Briccolina 2007

• Luciano Sandrone, Cannubi Boschis 2003

• Paulo Scavino, Bric del Fiasc* 1989

* not an official cru

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