August 12, 2010 2:56 pm

Financial Times launches new combined print and digital circulation measure

The Financial Times today announces a new Print and Digital Paid-for Circulation measure that calculates daily FT content sales through global print and digital channels.

The metric is the first of its kind to be produced by a media owner, and will be released every quarter in addition to print circulation data produced by the Audit Bureau of Circulation (ABC).

The first set of results, supported by an Independent Assurance Statement from Deloitte for the period 31 May to 4 July 2010, shows that at the start of July the average daily global FT circulation was 563,026. This number is made up of average daily newspaper sales as well as active FT.com digital and eReader subscriptions.

The Print and Digital Paid-for Circulation initiative follows the recent launch of the Financial Times’ Average Daily Global Audience (ADGA) in May this year, which measures the Financial Times’ daily global readership or the number of people who see FT content every day (http://bit.ly/bsDTBI).

John Ridding, CEO of the Financial Times, said: “Traditional single-channel audience measures only tell part of the story of the FT brand’s health in today’s media landscape. Our readers are increasingly platform neutral – consuming FT content in print, online and on-the-go throughout the day – and our approach to measurement should reflect these new patterns and platforms.”

Tim Irwin, Managing Director of Maxus, added: ”As media brands increasingly operate across multiple platforms, it has become evident that we need a way to understand their overall sales. The FT’s new circulation initiative provides a clear and more transparent measure of the relationship between the FT and its customers.”

-ENDS -

About the Financial Times:

The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the newspaper, printed at 23 print sites across the globe, has a daily circulation of 391,865 (ABC figures June 2010), while FT.com has over 2.6 million registered users and 149,047 digital subscribers. The FT has a combined print and online average daily readership of 1.9 million people worldwide (PwC audited figures, November 2009).

For further information, please contact:

Tom Glover, Financial Times,

Acting Global Director of Communications,T: +44 20 7775 6840

tom.glover@ft.com

Darcy Keller, Financial Times,

Head of Communications, The Americas, T: +1 212-641-6614

darcy.keller@ft.com

Azmar Sukandar,Financial Times

Head of Communications, Asia Pacific, T:+852 2905 5519

azmar.sukandar@ft.com

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