Financial Times FT.com

The group dynamic

By Edwin Heathcote

Published: September 15 2006 14:16 | Last updated: September 15 2006 14:16

Architecture is a bulky and expensive thing to collect. However, next to the absurd prices paid for art, antiques and design, it can begin to look like a secure and useful investment. “Curation” has become the latest buzzword in residential real estate. Developers differentiate high-end schemes by acting as museum directors or art patrons, creating a “collection” of houses from architects usually found designing cultural institutions.

You too can live in a masterpiece, the literature invariably says. It’s off-the-shelf avant garde.

In some ways this is a positive development. Instead of erecting traditional island bungalows, towering condo­minium blocks or Dallas-style super­mansions, property companies are now scouring the world for architectural talent and commissioning beautiful, modern, luxurious homes. It’s the global­isation of good taste, surely, and that must be a good thing.

Yet, just as globalisation has a downside – most clearly visible through commercialisation and pollution – these new ­developments are not necessarily an unqualified good. Architecture is pure environment and when radical and ­disparate styles are grouped for display in one place – like exotic animals in a zoo – the risk is a non-community that sits uncomfortably between exhibition, private collection and gated ghetto.

There is nothing new in bringing so-called “starchitects” together on housing projects. The Hampstead Garden Suburb, founded outside London in 1906, included buildings by the great arts and crafts architects, from Sir Edwin Lutyens to Charles Voysey. The 1927 Weissenhofseidlung in Stuttgart was an experimental estate co-ordinated by Mies van der Rohe, the most refined of modernists, and included houses by him, Walter Gropius, Charles Le Corbusier and Bruno Taut, among others. These settlements, and their imitators across continental Europe, were driven by social concerns – model developments from left-leaning architects intent on rehousing the urban prolet­ariat (although they are probably more popular with today’s design-aware ­buyers than the workers for whom they were intended).

The US also had a seminal architect-designed community, driven not by socialism but by John Entenza’s Arts and Architecture magazine. His call, in 1945, for the creation of economical, elegant and efficient houses for the returning troops resulted in the Case Study Houses – laid-back Californian modernism from talents including Charles and Ray Eames, Craig Ellwood, Eero Saarinen, Pierre Konig and Viennese émigré Richard Neutra – which remain hugely admired.

What we are seeing today, however, is very different from these past attempts, driven more by publicity, branding, sales and ego. This sort of architectural zoo has been used effectively in the public realm; cities commission modern blockbuster buildings to boost tourism and revitalise former industrial areas. But when taken to its extreme in international expos, or world’s fairs, the result is nearly always a cacophony, with a few scattered highlights that last only a season. Houses, by contrast, must endure.

Probably the finest architecture-led development under construction today is Bom Sucesso, a luxury golf resort an hour’s drive north of Lisbon, Portugal, described as “the largest exhibition of contemporary homes in Europe”. Rather than gathering big stars regardless of aesthetic compatibility or sym­pathy, the developer has chosen relatively like-minded architects – mostly Portuguese but with a few foreigners, such as the UK’s David Chipperfield, thrown in – to produce a harmonious site.

Álvaro Siza, father of contemporary Portuguese design, has contributed a restrained house built around a heart and lung of kitchen and courtyard leavened with a series of kinks and angles that interrupt the clarity of the geometry. Eduardo Souto de Moura’s grass-roofed villas are embedded in the landscape like terraces, their long, low fronts exposed to the distant sea view. All the houses are clean, clear and white – a thoughtful modernism that nods to the blocky cubes and white-washed walls of Portuguese tradition while retaining a pure, refined aesthetic. Prices are also accessible, ranging from €245,000 for a one-bedroom property to €2m for the best villas, and sales have been deservedly strong, with the first 350 houses already sold and a new phase of 240 being launched.

Buyer Jackie Stephens affirms the draw of the architecture. She had intended to build a house with an architect in the US but decided on Bom Sucesso after studying Siza’s work. If this development can attract her to a country where she had never intended to own a home, as well as winning over the staid golf set, it must have a future.

Lower Mill Estate is a similar development that has already generated acres of newsprint. Located in a beautiful part of the Cotswolds, it is a (positive) reaction to the UK government’s pledge to support domestic construction in sensitive rural settings if it is of sufficient quality.

Most of the 500 residences are not very ambitious but at the core of the project are 46 “landmark” homes designed by an impressive list of architects. These range from New Yorker Richard Meier and Beijing-based Yung Ho Chang (collaborating with Californian Greg Lynn) to some of Britain’s finest. Sarah Featherstone’s delightful Orchid House is a camouflaged organic structure inspired by a local wild flower; Piers Gough has used eccen­trically stacked timber-clad hoops; and the reliably tasteless Will Alsop has designed a huge arch with room pods hanging from it.

Pitched at prices of £2m to £5m, they are conceived as starting points to be developed with buyers rather than as faits accompli; co-ordinating architect Richard Reid describes the process as something between purchasing an artwork and commissioning a design. So far, one house has been built and buyers have put deposits on three more.

Lower Mill represents an eclectic cross section of contemporary fashions – some radical, some intelligent, some hideous – but it is hard to conceive a bigger picture. Lacking the purity of its Portuguese counterpart, it is indeed a “collection” of houses one might see flipping through the pages of a design magazine. But architecture is almost always better when it has some kind of context, either to empathise with or react against. When that context is reduced to a clamour of voices in the wilderness, each trying to out-original each other in form and panache, the result can be far from pleasing.

Houses at Sagaponac is another ambitious second home scheme, located on New York’s Long Island. It was instigated by the late developer Harry Brown, who in the late-1990s was dismayed at the “McMansions” swamping the Hamptons. (Since his death in 2005, his daughter Morgan has carried out the work.) The stellar cast of architects is pictured on the website in an extraordinary Vanity Fair-type group shot: Richard Meier, in a “curatorial” role and adding another of his early modernist kickbacks; Zaha Hadid, who contributes a characteristically dynamic design; Dutch practice MVRDV, with an ethereal glass structure melting into trees; Reiser Umemoto, with an elegant, serpentine experiment in the bending of a frame to accommodate a landscape; and Richard Rogers, whose house with overhanging eaves looks curiously like a grandstand.

In spite of the starriness of the designers, these are relatively modest homes for the Hamptons (2,500 to 3,000 sq ft on lots of a little more than an acre) at relatively modest prices ($2m to $3m). It’s not working class housing, of course, but costing the same as many Manhattan apartments, Sagaponac makes contemporary architecture more accessible for the moneyed classes. Four designs (from Hariri & Hariri, Annabelle Selldorf, Henry Cobb and Shigeru Ban) have been built and sold, one is under contract and three more are on the way, although none will be available for sale until it is almost complete. Perhaps surprisingly, a relatively polite and uniform conventional modernist language has been arrived at here. Few of the designs are groundbreaking but few are poor and there is coherence in the same kind of games with solid and void that the modernists were playing with in Stuttgart.

The latest entry in the starchitect development category is the O Property Collection (an arm of Vienna-based Magic Life), which is launching at ­Dellis Cay, a private island in Turks and Caicos. With homes by Piero Lissoni, Kengo Kuma, Ban (again), Chipperfield (again) and Hadid (this time master-planning and responsible for a marina park), this project is, even more than the others, aimed at the (private) jet-set, who accumulate houses as they do cars. Prices range from $3.5m to $10m for villas and $2m to $4m for apartments, and chief executive Cem Kinay, who hand-picked the architects involved, says he expects two types of buyers: US baby boomers drawn to the privacy, exclusivity and beauty of the island, and design and art collectors who want “special pieces” in the world.

Bar the incongruously traditional colonial welcome centre, the modern designs are certainly a step forward for architecture in the Caribbean. But, with sales opening this autumn and only computer-generated images available at present, it’s difficult to see how the “zones” given to each architect will fit together, or how Dellis Cay will amount to a real community, rather than a group of barely inhabited holiday homes.

There are solid reasons for the rise of these new architectural zoos. The second home market is booming and architecture is a desirable accessory. Developers want beautiful buildings – the alchemy of architects turning banal materials into magical substance – as well as brand names that boost prices. They are also willing to accept generic designs that indiv­iduals, who are highly specific about their own living needs, spaces and layout, may not. Well-established architects are attracted because they get to build houses without the hassle of demanding clients, while young designers are keen to appear beside bigger names (indeed, keen to get anything built, let alone prestigious and PR-rich schemes such as these). Finally, for homeowners interested in contemporary architecture but worried about their ability to choose the hippest or best of architects, and fearful of starting from scratch, these developments can be an easier, less expensive entry point.

The downside is a commodification of architecture. “Collections” run the risk of remaining ungrounded, full of remotely designed one-offs, poorly co-ordinated and unrelated either to one another or to their physical or cultural contexts. While this can be a stimulating approach for the theatrical, one-visit explosion of an expo, housing sticks around and needs to grow with its inhabitants. It is the physical fabric that allows communities to flourish and to accommodate changes in use, social mix and density. It’s unclear how these developments may age (or date), so dependent are they on the snatched snapshot of a moment in design.

The residential zoo is almost certainly here to stay, and, if it helps in raising the profile of architecture in the notoriously conservative luxury housing market, it should be at least cautiously welcomed. But we must avoid using architecture as a fashionable frippery, a vehicle to express wealth and exclusivity. We don’t want houses gathered together and hidden away in gated holiday settlements, peering out like caged creatures. Architecture really wants to be free.

Edwin Heathcote is the FT’s architecture critic

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