Creativity is on the agenda at the Judge Business School in Cambridge. This weekend advertising agency Saatchi & Saatchi will be hosting a Creativity Workshop at the university.
Based on research carried out collaboratively by Saatchi & Saatchi and Judge Business School, the workshop addresses the challenge of reconciling the increasing importance of creativity in the business world and the insufficient provision of creativity training in business schools.
The Creativity Workshop will be run by Richard Hytner, deputy chairman of Saatchi & Saatchi, Jasper Nelissen, of Saatchi & Saatchi Worldwide, and also a Cambridge alumnus, and Allegre Hadida, lecturer in strategy at the Judge Business School.
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