The Financial Times has topped The Global Capital Markets survey 2009 (GCM 2009) which maps the media consumption patterns of almost 10,000 senior bankers and financial decision makers in the world’s largest companies.

Testament to The Financial Times premium and global reach during one of the most turbulent financial periods in modern times, the 2009 result is particularly significant.

Topping the survey for the fifth consecutive time, The Financial Times newspaper combined with FT.com reached 45% of the GCM audience who are collectively responsible for borrowing, raising and lending billions of dollars worth of capital each year.

The Financial Times combined with sister title The Banker, both in print and online, are now read by more than one in three senior financial executives in The Americas. Worldwide, The Banker alone now reaches a fifth of respondents and overtakes Euromoney for the first time.

The survey also shows the FT has this year become the top ‘must read’ in Asia, climbing three places on 2006.

Ben Hughes, Global Commercial Director and Deputy CEO added; “This survey is further testament to the growing power of our audience and our premium and global positioning in the current climate. Our titles are the world’s best connection to the global business community.”

Caspar de Bono, MD, FT Business and B2B, said: “This result clearly positions the Financial Times and The Banker as top choices for time-poor professionals who need reliable and accurate news, comment and analysis. It demonstrates a greater demand than ever for our content and that we are trusted guides for our readers during extremely challenging times.”

Nigel Jacklin, Survey Director, commented that: “In turbulent times these two highly influential groups have reviewed their media habits and continue to refer to their most trusted international sources. Whilst the survey has shown a significant increase in online media for the first time, many traditional properties are still widely consumed and valued.”

For further information, please contact:

Kristina Eriksson, Financial Times, +44 20 7873 4961 or kristina.eriksson@ft.com