Bayer HealthCare Chair in Strategy and Marketing
Professor of Marketing and Strategy, CEIBS

Nationality: The Netherlands

86-21-28905158
wburgers@ceibs.edu
Personal webpage

EDUCATIONAL BACKGROUND

*1988 Ph.D., Marketing, Michigan State University

*1978 MBA, Marketing, Michigan State University

*1975 B.A., Economics & Law, Erasmus University Rotterdam

RESEARCH INTERESTS

*Co-operative Strategy

*Marketing Strategy

TEACHING INTERESTS

*Corporate Strategy

*Marketing Strategy

*Global Marketing

*Industrial Marketing

*Marketing in China

*Company-Specific Programs

SHORT BIO

Professor Willem Burgers is a permanent faculty member at CEIBS; he holds the CEIBS Bayer HealthCare Chair in Strategy and Marketing. He teaches marketing and strategy both in the (E)MBA and in the executive education programmes. He also teaches industrial marketing in executive programs at Columbia University in New York. His academic research and publications are centred on the areas of marketing, strategy, and international business. His publications have appeared in the Strategic Management Journal, the California Management Review, the Journal of Organizational Behavior and Human Decision Processes, and the China Business Review. To read Chapters of his new marketing book named The Marketing You Never Knew, please visit www.amsterdampress.com.

Prior to obtaining his Ph.D. from Michigan State University, he worked for several companies including Philips NV in Holland and Switzerland, and Toledo Scale in the United States. He has consulted with and designed and delivered in-company special executive education programmes for a number of companies, both in China and worldwide, including Kodak, Lufthansa, Novartis, LVMH, BASF, GE, BBK, Boshi, Digital China, Siemens, Honeywell, HP, Nokia, Motorola, Electrolux, and BAT. Professor Burgers has been coming to Asia since 1994 and was on the faculty of Hong Kong University of Science and Technology during 1994-1996.