© The Financial Times Ltd 2014 FT and 'Financial Times' are trademarks of The Financial Times Ltd.
Last updated: September 18, 2007 2:54 am
The announcement was a surprise, coming just a week after the major launch by AMD of its four-core processor, code-named “Barcelona.”
It also goes against the industry tradition of doubling processing power with each new design. Single-brain microprocessors are giving way to dual-core ones, followed by quad-core, with eight cores due next from Intel.
But AMD on Monday quoted industry research that showed quad-core chips had only grabbed two per cent of the market since Intel first introduced them last November. In contrast, dual-core chips took 12 to 15 per cent of the market within the first two quarters of their release.
“We believe triple-core is the right product at the right time to serve a broad swathe of the market,” said Bob Brewer, head of marketing and strategy for AMD’s PC platforms.
“There’s a space for it, it makes sense, it’s naturally going to resonate with consumers.”
AMD is still planning to introduce its “Phenom” quad-core processor for desktop PCs in December, but it will follow up with a triple-core version in the first quarter of next year.
“If the choice is say $200 for a dual-core [processor] and $400 for a quad-core, then if you can get $300 for a triple-core, it’s like free money,” said Nathan Brookwood, analyst with the Insight64 research firm.
AMD told reporters that the choice of single, dual, triple and quad-cores would simplify its product lines for consumers, who were confused by comparisons between clock speeds and the size of memory caches on the chips.
Mr Brewer said a triple-core chip would work well for example on a PC where a user was playing a video game such as Bioshock, which utilised two cores, and where an anti-virus programme ran at the same time using the other core.
Copyright The Financial Times Limited 2014. You may share using our article tools.
Please don't cut articles from FT.com and redistribute by email or post to the web.
Sign up for email briefings to stay up to date on topics you are interested in