Financial Times FT.com

GM evaluates China export options

By James Mackintosh in Detroit

Published: January 11 2006 22:04 | Last updated: January 11 2006 22:04

General Motors is considering exporting vehicles from its Chinese division to developing markets in a further sign of China’s potential to supply the world with cheaply-built vehicles.

The troubled US carmaker is evaluating whether there is sufficient demand for exports to markets such as India, Indonesia, the Middle East and South America and will make a decision later this year, Troy Clarke, head of GM’s Asian division, said in an interview.

Exports would be of the small vans and buses made by Wuling, a carmaker bought by GM and its Chinese partner, Shanghai Automotive Industry Corp, in 2004.

“No decisions have been made, but it is a very exciting opportunity,” Mr Clarke said. “I can’t tell you how excited I am about it. The emerging markets could use another $5,000 vehicle.”

He said the small vehicles, used as basic people-carriers and vans in areas of China outside the large cities, were not appropriate for developed markets.

More news from the Detroit Motor Show

China is becoming a source of vehicles for developing markets. Late last year exports for the first time exceeded imports in terms of numbers of vehicles. The biggest export market is Syria.

Geely, a privately owned manufacturer, presented the first Chinese car at the Detroit motor show this week. It plans to begin US sales in 2008, shortly after the late 2007 planned debut of its local rival Chery in the US.

Many analysts believe the big potential for vehicles from low-cost China to disrupt other markets would come in the event of a downturn in the Chinese market, when manufacturers might turn to exports in order to maintain their production.

Mr Clarke said GM, which became the largest producer in China last year, was running at maximum capacity, suggesting investment would be needed to start exports.

Exports could be supported by sending kits for assembly in other countries, and the Wuling models could also be made outside China if they proved successful.

The Wuling business is the second-largest in the Chinese small people-carrier market, behind Changan Auto, a joint venture partner of Ford Motor of the US. Last year Wuling sold 337,000 vehicles, increasing sales by 43 per cent.

Mr Clarke also said GM had pulled back from its aggressive pricing strategy in China and would not be making further big across-the-board price cuts. It started a price war 18 months ago when it cut prices by 8 per cent on all models.

“We have indicated as an industry we don’t think that is a good thing to do,” he said.

More from this sector

GM’s Europe chief steps down after Opel sale U-turn

Toyota follows Renault out of the pit lane

Outside Edge: Fiat’s tiny new American road trip

Reilly aims for a unified GM strategy

GM sure on funding Opel revamp

Renault stays cagey on F1 future

Incentives boost carmaker’s cash pile

Fiat / Chrysler

Toyota posts first profit in four quarters

Germany and Russia furious at Opel blow

Fears lurk behind car sector’s optimism

Jobs and classifieds

Jobs

Search
Type your search criteria below:

External Affairs Director

The National Trust

Programme Director

Verizon Business

Head of Metals Consulting

Wood Mackenzie

Recruiters

FT.com can deliver talented individuals across all industries around the world

Post a job now