September 16, 2011 10:02 pm

Power dressing: Wolfgang Dürheimer

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Wolfgang Dürheimer

Wolfgang Dürheimer, 53, is chairman and chief executive of Bentley Motors. Prior to joining Bentley in February, Dürheimer held senior posts at BMW and Porsche AG. His latest project is the 2012 Bentley Continental GTC, which will be unveiled at the Frankfurt Auto Show (until September 25).

Suit by Pal Zileri

On the suit side, there are two types of purchasing decisions. If I’m in a hurry, I go into a Hugo Boss shop. If I have some time, I enjoy shopping a bit and looking through the choices available. While I go with cuts that are fashionable and very much like a double-breasted suit, the main decision-making criterion is high-quality material that will sustain the stress of a lot of travelling. I prefer my suits in classic colours but complement them with patterned shirts or ties.

Shirt by Van Laack

These shirts are the finest cotton and when you wear them all day, they keep you going and are comfortable. Usually, when I have official appointments, I prefer to wear a tab collar shirt to keep my tie in place. I almost always wear a dress shirt with cufflink holes; I think it’s more appropriate.

Shoes by Hugo Boss

It’s very important that I am able to be on my feet for an entire day, particularly at car shows. My shoe soles are always leather. When it comes to airport travelling, because I am constantly flying between the UK and Germany and France, flying private is the most efficient and convenient. As for the shoes themselves, I don’t like how they come so fancily laced from the factory; I always completely redo them each time to make sure the laces pull evenly.

Tie & pocket square by Ludwig am Dom, München

I like to match the colours of newly introduced cars with my tie. Orange and yellow are among my favourite colours; they’re a little flashy but they put you in a positive mood.

Tel: +49 8929 4215

Glasses by Nike

I think Nike fits my personal spirit of trying to stay fit. I also view it as a positive expression.

Watch by IWC

I like a style with clear indication as to what time it is, even from a distance. I don’t need all the fancy details. I don’t want to have a time-estimation machine; I need to have a time-indication machine.

Cufflinks by Montblanc

My cufflinks are always branded. When I am in England and working with Bentley, I wear Bentley cufflinks. Due to the fact that I am also responsible for Bugatti, I do the same with Bugatti. When both come together, such as at the Pebble Beach Concours d’Elegance car show, I wear Montblanc.

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