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January 19, 2011 5:21 pm
UK concert-goers are sitting on a whopping £13bn of used tickets.
A study by online ticket marketplace, Viagogo revealed that 68 per cent of fans save ticket stubs from concerts they have attended. The average gig-goer keeps 14 ticket stubs from live events attended, with the average concert-goer in the 45-54 age segment having an average of 16 stubs and the gig-goer in the 18-24 age group having 13 stubs.
Fans keep ticket stubs in the hope that their value goes up. A recent sale by auctioneers Bonhams saw a Beatles ticket from 1963 go for £1,140.
“Used concert tickets can be valuable as they represent a piece of musical history,” said Tim Terry, music memorabilia expert, Superstars. “It is no surprise people that people are sitting on a goldmine of used tickets, as fans will pay huge amounts for them.”
Tickets for one-off or intimate gigs are often the most in demand on and prove the most valuable stubs. “The libertines reforming gig at Kentish Town Forum and Paul McCartney’s historical performance at the 100 club could be the most valuable tickets stubs of 2010,” said Edward Parkinson, director, Viagogo UK.
Viagogo predicts the most valuable tickets for 2011 will be Bruno Mars at Cafe de Paris, Clare Maguire at Bush Hall, Beady Eye at O2 Apollo Manchester, The Vaccines at King’s College London and Katy B at Koko, Camden
“Anyone who has held on to their Michael Jackson, ‘This Is It’ tour tickets rather than claiming a refund have also made a sound investment. They are sure to be collectables in the future,” said Terry.
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