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© The Financial Times Ltd 2012 FT and 'Financial Times' are trademarks of The Financial Times Ltd.
January 20, 2012: Spotted in Chelsea. Bettina Prentice, Owner of Prentice Art Communications. Bettina is wearing a Phillip Lim dress, Helmut Lang jacket, Mackage coat, Fendi bag, and Isabel Marant boots purchased through Moda Operandi. She mentions that she does most of her shopping online on Net-a-Porter and Moda Operandi, favoring online shopping because once her purchases arrive she is able to try them on in the intimate environment of her apartment with her entire wardrobe at her disposal. Additionally, Bettina tells me that Moda Operandi allows you to buy directly from the runway, and while not every look that comes down the runway ends up getting produced, if you have pre-ordered it through the site it guarantees you that you get the piece you want regardless. Another perk, she mentions, is that upon purchase you put down fifty percent and don’t have to worry about paying the other fifty percent until the item arrives six months later. Right now, Bettina is on her way from a business meeting and when I
January 20, 2012: Detail shot of Bettina’s Fendi bag and nail color (Daphne Guinness for MAC)
January 20, 2012: Detail shot of Bettina’s Isabel Marant boots
January 19 2012: Spotted near Madison Square Park. Paul Arnhold, associate director of digital production at an interactive advertising agency. Paul is wearing a Prada suit and shoes, Steven Alan shirt, and a hand-me-down alligator belt from his father. Paul comments that he usually wears jeans and a button-down or T-shirt (if he can get away with it) to the office, but when he has meetings he wears a suit (like today). His favorite store to buy casual work clothing that also works for after-work is Rag & Bone because their clothes are comfortable and practical, but a little cooler than the rest of the stuff out there
January 19 2012: Close up shot of Paul Arnhold's Prada suit
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