FT promotes exclusive series of interviews with world leaders at the G20

The Financial Times has launched a bespoke advertising campaign to support a series of interviews this week with some of the world’s top leaders during the week of the G20 summit in London. The adverts will feature in a major push at UK newsagents, in Saturday’s FT Weekend and on FT.com.

The marketing campaign includes one colour advert featuring an exclusive interview with US President Barack Obama, and another featuring the world leaders who chose to talk to the FT first including German Chancellor Angela Merkel, Japanese PM Taro Aso, India’s PM Manmohan Singh, South Korean PM Lee Myung-Bak, Cristina Fernández, President of Argentina, Australian PM Kevin Rudd and Canadian PM Stephen Harper.

“The FT has access to the world’s opinion formers, across the world of both business and politics, and this campaign underlines our unrivalled access,” said Caroline Halliwell, FT’s director of brand & B2B marketing.

In his interview with editor Lionel Barber, US managing editor Chrystia Freeland and Washington bureau chief Edward Luce, Mr Obama said: ”I read the Financial Times before other people read the Financial Times. Now it’s trendy and everybody carries around a Financial Times.” The interview is available at: http://www.ft.com/cms/s/0/74ab7ed2-1c8d-11de-977c-00144feabdc0.html

For further information, please contact:

Kristina Eriksson, Financial Times, +44 20 7873 4961 or kristina.eriksson@ft.com