COMPANIES Top US household goods brands are backing the launch of an e-commerce website this week that could further shake up the already fraught relations between large retailers and their main suppliers.
The site, Alice.com, sells leading name goods such as Tide laundry detergent and Huggies baby products at prices that are in line with mass discounters such as Wal-Mart and Target, and about 20 per cent below online rivals.
