Financial Times FT.com

MTV angles for MySpace generation

By Andrew Edgecliffe-Johnson in London

Published: July 23 2006 18:55 | Last updated: July 23 2006 18:55

MTV Networks will on Monday make its biggest move into the “social networking” area, dominated by websites such as MySpace and Bebo, by unveiling plans for a television channel devoted to content created by its users.

MTV Flux will allow people to exchange messages and video clips by computer and mobile phone, much like existing social networking sites, but will allow users to choose which music videos are displayed on the channel, and display their own videos and messages alongside.

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