Financial Times FT.com

Apple relents on iPhone subsidy

By Andrew Parker in London, Paul Taylor in New York and,Richard Waters in San Francisco

Published: June 7 2008 03:00 | Last updated: June 7 2008 03:00

The new version of the Apple iPhone is set to be sold at significantly lower prices than the existing one, in a tacit acknowledgement by the US technology company that its previous sales strategy was not sustainable.

Apple has bowed to pressure from mobile phone operators and agreed they can subsidise the latest iPhone, expected to be unveiled by Steve Jobs, Apple's chief executive, on Monday.

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