Italian elections Your audience is bored, hostile and you need their attention. So what to give them? When it comes to an Italian election and your party wants to lure you with vote-winning candidates, the answer is anything that gives an illusion of choice ... while maintaining the old order.
For next month’s parliamentary elections the main parties offer an array of new faces – controversial, seductive, heroic, successful and even, counter-intuitively, inexperienced and unsuccessful – just so long as they grab attention. Because if you get the voters to focus on the new, they will gloss over the old.
