John Quelch, Harvard marketing professor and former dean of London Business School, will join the faculty of the China Europe International Business School (Ceibs) as a visiting professor from January. Prof Quelch, currently senior associate dean at Harvard Business School, will also be chairman of the Academic Council at Ceibs, in Shanghai.

Prof Quelch’s research focuses on brands and branding, globalisation, international marketing and social enterprise. He is the author, co-author or editor of 25 books and numerous articles and more than 2.7 million copies of case studies written by Prof Quelch have been sold during the past 20 years - making him the third most read case writer in Harvard Business School history.