The Financial Times is launching a new series of colour magazines which will look at the business of sport. The magazines, each of which will be produced in association with a key sponsor, will provide readers with the unique view of the Financial Times on the world of sport, with the usual mix of insightful journalism and stunning photography.

The first magazine, entitled ‘The Business of the America’s Cup’ and produced in association with Hublot, will be published globally in the newspaper on Monday 14 May. Other magazines in the series include ‘The Business of Formula One’, sponsored by DHL and to be published in the UK and European editions on May 25, and a preview to Euro 2008 championships, to be published in December. Each of the magazines is being produced in association with a key sponsor, but other advertising will be featured in the publication. There will also be opportunities for cobranded marketing for the key advertiser, further enhancing the value of the sponsorships.

The magazines are the first offerings of the new Strategic Development Unit, headed up by Jon Slade within the EMEA advertising department. “Our new Strategic Development Unit has created a unique proposition that allows our sponsor Hublot Watches to activate their involvement in the America’s Cup in a way that will be engaging and impactful for the Financial Times’ readership,” said Dominic Good, Advertising Sales Director, EMEA.

In the foreword of the ‘Business of the America’s Cup’ magazine, Lionel Barber, Editor of the Financial Times writes: “Money and sport go hand in hand. This is why the FT is launching an occasional series of colour magazines that focus on the business of a particular sport and that are tied – in the main – to a sporting event. This first magazine… makes for a mouthwatering debut.”

Contributors in this issue include Victor Mallet, Editor of the Asian edition of the Financial Times and sailing correspondent, Paul Betts, European business correspondent and Matthew Engel, weekend columnist, amongst others.

The colour magazines are being put together by an editorial team led by Simon Targett, associate editor of the Financial Times and editor of supplements and special reports, and Ravi Mattu, editor of partnership publishing.

Further magazines, including arts magazines looking at music, theatre and art, are due to be published in association with UBS in the autumn of 2007 and spring 2008.

For further information, please contact:

Emma Gilpin-Jacobs, Financial Times, 020 7873 4447 or emma.gilpin-jacobs@ft.com

Jo Crosby, Financial Times, 020 7873 3811 or jo.crosby@ft.com