As traditional media companies fret about viewers skipping over television advertisements and watch their classified revenues evaporate, the idea that millions of consumers would voluntarily seek out a media product composed entirely of advertising seems very far-fetched.

Yet this is what Alex Tew, a 21-year old British student hoping to pay his way through university, has achieved with milliondollarhomepage.com. His website, which began as a page divided into a million pixels, offered advertisers from around the world small blocks of space for a dollar a pixel.