Financial Times FT.com

Straight path to a superior business

By Luke Johnson

Published: July 28 2009 23:30 | Last updated: July 28 2009 23:30

Just as you meet few truly great individuals in the journey through life, so there are a tiny handful of companies that have outstanding management. And the reason so few organisations are really well run is not that it is a complicated matter; it is that managing well takes discipline and effort.

The principles followed by superior businesses are straightforward – but executing them consistently and over extended periods is very hard.

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