Financial Times FT.com

MBA students help Olympic team

By Linda Anderson

Published: June 26 2008 12:09 | Last updated: June 26 2008 12:09

The US men’s water polo team is receiving branding help from MBA students studying at Thunderbird School of Global Management.

As part of a competition for the global brand management class, the four-strong team are analysing the Olympic squad’s brand strengths and weaknesses and will formulate a proposal that the US squad can incorporate into its overal business strategy.

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