Doing Business in Emerging Markets The very term “emerging markets”, which is applied to countries with particularly strong growth prospects, is a slippery one.
To many Europeans, China is an emerging market, even though it started trading in earnest with Europe via the Silk Road thousands of years ago. Meanwhile, a British-Asian entrepreneur from Birmingham who feels perfectly at home negotiating supply contracts in Mumbai might legitimately regard Glasgow as an “emerging market” for his goods, never having traded there.
