Financial Times FT.com

Starbucks should start banking

By John Gapper

Published: May 5 2009 03:00 | Last updated: May 5 2009 03:00

John Gapper's blog: Starbucks is still struggling to remake itself amid a global economic downturn that has dented people's willingness to pay a lot for a frothy cup of coffee.

It does not seem to have made up its mind whether to become more of a value brand or stick with being a premium retailer. In fact, it is sending out signals that it wants to do both simultaneously.

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