Financial Times FT.com

Pay attention to employer brand

By Stefan Stern

Published: August 31 2009 23:17 | Last updated: August 31 2009 23:17

Here is a tale of two businesses. There is good news and there is bad news. Let’s try to stay positive. The good news first.

Hiscox, the insurance company, announced some impressive results last week – a 30 per cent increase in pre-tax profits in the first half of the year. The company has outperformed most of its rivals at a difficult time. Something is going seriously right.

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