Social media: The worst thing is to ignore your customers

Printed from: http://www.ft.com/cms/s/18a1af06-4eb0-11e0-874e-00144feab49a,dwp_uuid=99d34b5a-4eb2-11e0-874e-00144feab49a,Authorised=false.html

Print a single copy of this article for personal use. Contact us if you wish to print more to distribute to others.

© The Financial Times Ltd 2012 FT and ‘Financial Times’ are trademarks of The Financial Times Ltd. Privacy policy | Terms | Copyright