Financial Times FT.com

Google to match online adverts with web users' viewing habits

By Maija Palmer in London and Alan Rappeport in New York

Published: March 12 2009 02:00 | Last updated: March 12 2009 02:00

Google is to start targeting its internet advertisements according to what people look at on the web, a controversial technique that privacy groups fear will give the search engine group even greater access to personal information.

The internet company will monitor the web pages that people visit and the YouTube videos they watch to create a profile of each user.

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