Financial Times FT.com

Car industry in crisis

Nissan to ‘mass market’ electric cars

By Jonathan Soble in Yokohama, Japan

Published: August 2 2009 14:30 | Last updated: August 2 2009 14:30

Pure-electric vehicles could account for 10 per cent of all new car purchases by 2020, Carlos Ghosn, head of the Renault-Nissan alliance, predicted on Sunday as he unveiled the Leaf, an emissions-free family hatchback the Japanese carmaker is aiming at mass-market buyers.

Mr Ghosn said at Nissan’s new global headquarters in Yokohama, south of Tokyo: “We don’t see the electric car as a niche car. We see it as a mass-market car.”

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