Financial Times FT.com

Haier leads FT ranking of Chinese brands

By Geoff Dyer in Shanghai

Published: August 29 2005 10:46 | Last updated: August 29 2005 10:46

Haier, the maker of refrigerators, washing machines and other home appliances, has the strongest corporate brand among Chinese companies, according to a survey of Financial Times readers.

The Qingdao-based company was voted top in all the categories in the survey , which included quality, trustworthiness, innovation and management, as well as branding. Lenovo, the company which this year acquired the personal computer business of IBM, came in second place.

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