Financial Times FT.com

Viewers fall for soap’s Turkish delight

By Roula Khalaf

Published: August 29 2008 18:58 | Last updated: August 29 2008 18:58

Millions of viewers will be glued to their television screens on Saturday night for the double episode finale of a soap opera that promises to be the highest rated drama on Arab television.

Its actors speak Syrian Arabic, and look like Arabs from the Levant, but Noor is a Turkish import, part of a genre of dubbed series that has become all the rage in many parts of the Middle East this year.

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