Financial Times FT.com

Toyota looks to return of family values

By Jonathan Soble in Tokyo

Published: January 20 2009 18:27 | Last updated: January 20 2009 18:27

When Japanese car sales plunged in the turbulence after the second world war, Toyota Motor turned to executives outside its founding family to safeguard the 10-year-old company.

Almost 60 years later, Toyota is hoping the reverse strategy will work in another crisis, appointing Akio Toyoda to be its first founding-family chief executive since the mid-1990s.

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