Financial Times FT.com

Guardian eyes US in bid to become global liberal voice

By Ben Fenton and Andrew Edgecliffe-Johnson

Published: August 6 2007 02:44 | Last updated: August 6 2007 02:44

It may appear ironic that a media group with liberal values is making cold, hard marketing decisions with its very liberalness. But the Guardian Media Group, whose publications are frequently critical in their coverage of the US administration, is doing just that as it attempts to position itself in the US through its website.

From the perspective of Carolyn McCall, chief executive of the Guardian Media Group, it is all part of a single mission.

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