The government on Friday outraged the tobacco industry and many small retailers but delighted doctors with draconian new proposals aimed at reducing smoking further.

In a paper on the future of tobacco control, the health department proposed removing all branding and logos from cigarettes and other tobacco packaging, setting the minimum pack size at 20 to stop young people buying 10s and banning vending machines. It also called for a ban on the advertising of cigarette papers and other “smoking paraphernalia” and a requirement that cigarettes be kept under the counter in shops, with tobacco displays outlawed.