Ajit Singh, a farmer in the poor northern state of Uttar Pradesh, had never seen a computer until four years ago when ITC, the Indian agribusiness-to-hotels conglomerate, installed a PC in his village, Kurthia.

Now the thin 47-year-old farmer visits the ITC station, known as an “e-choupal” after the Hindi term for “gathering place”, every day for online access to news­papers, crop prices, weather forecasts and farming techniques. As ITC’s village manager, he passes on what he gleans to fellow farmers.