Financial Times FT.com

Southwest and WestJet unveil alliance

By Bernard Simon in Toronto and Justin Baer in New York

Published: July 9 2008 00:03 | Last updated: July 9 2008 00:03

Southwest Airlines and WestJet, the biggest US and Canadian low-cost carriers, have agreed to an operating and marketing partnership that will extend their reach into neighbouring international markets.

The co-operation, which is expected to include co-ordinated and shared flight schedules, reciprocal frequent-flyer programmes and joint ground-handling operations, marks Southwest’s first alliance with a foreign carrier, while broadening WestJet’s horizons in its rivalry against Air Canada.

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