Financial Times FT.com

Warner targets MySpace to promote album

By Joshua Chaffin in New York

Published: September 18 2007 03:36 | Last updated: September 18 2007 03:36

Warner Music will sell James Blunt’s new album through MySpace in an attempt to capitalise on the social networking site’s popularity among music fans.

From Tuesday, US consumers will be able to listen for free to Mr Blunt’s entire album, All the Lost Souls, from his MySpace webpage. If they like it, they can purchase a download for $9.99 that will play on Apple’s iPod, and will also receive a compact disc version in the mail.

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