Financial Times FT.com

US Hispanic market: Wearing the American dream

By Lauren Foster

Published: June 5 2006 10:14 | Last updated: June 5 2006 10:14

Milton Pedraza flicked through the tie rack at the Hermès flagship on Madison Avenue. “You get addicted to these things,” he says. “They are very prestigious, but very playful.”

He lifted the Hermès tie that complemented his Ascot Chang shirt and chuckled. “I mean, it’s an orange tie with yellow ducks. It allows you to not take yourself so seriously.”

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