Selling products to the British Raj in India was a colourful affair. Zam-Buk, a healing ointment for minor cuts and bruises, relied on stirring endorsements from sportsmen, travellers, surgeons and war correspondents.
In 1924, the Leeds-based company enlisted the support of Major F. Forbes-Smith who was on an overland “motor dash” from London to Quetta, a city now in Pakistan.
