From Mr Martin Ball.

Sir, If the Conservative party believes it is the role of government to influence individual and organisational behaviour (“Nudging not nannying to achieve social goals”, August 5) then it clearly clings to the view that the man in Whitehall knows best. No matter what fashionable and seemingly innocuous word is used, this is unmistakable nannying. Either you believe individuals are capable of making the best choices for their lives or you follow your paternalist instincts and direct them. If shoppers and customers believe businesses are not conducting themselves properly, then the power to alter this behaviour is rightfully with them. Any attempt at conditioning from a lofty political perch will not be successful or indeed desirable.