RTL, the pan-European broadcaster, is seeking a relaxation of advertising rules in its markets to allow innovations such as sponsors’ logos to be shown in the top right-hand corner of television screens, its chief executive said on Thursday.
Gerhard Zeiler explained that regulators in all the countries in which it operates are increasingly aware of the financial pain caused to free-to-air broadcasters by the recession in advertising. “Within the next five years, our industry will have to take steps . . . to offer to open up new forms of advertising,” he said.
