REPORTS 
Creative business - Product designWhen Procter & Gamble set out to revitalise its Mr Clean brand, the US consumer products giant dispatched teams of researchers across the US to watch housewives clean their bathrooms.
The company did not really know what it was looking for, but researchers eventually noticed that housewives tended to teeter on the rim of their baths and reach up to clean their ceilings and walls with brooms or mops. What is more, the women thought it was a perfectly natural solution, regardless of danger or inconvenience. After all, what else were they supposed to do?
