Financial Times FT.com

Brazil: Lessons in luxury for an emerging class

By Dom Phillips

Published: March 18 2010 17:05 | Last updated: March 18 2010 17:05

The Chapada Diamantina mountains in Bahia, in Brazil’s north-east, are still dotted with the dug-out stone huts of the diamond miners who gave the range its name. The country’s rich supplies of precious and semi-precious stones mean its jewellers have always had a ready supply of product.

But it is only in the past 10 years that they have begun to develop an original style. Today, thanks to a flourishing economy, a growing middle class and increasingly sophisticated buyers, the domestic luxury jewellery market is thriving.

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