Financial Times FT.com

What people want: Potential customers vote for a classic

By Nicola Copping

Published: November 13 2009 15:55 | Last updated: November 13 2009 15:55

It is deep blue, weighs 45.52 carats, and is rumoured to bestow a curse on anyone brave enough to wear it. No wonder the world-famous Hope diamond is kept behind alarmed glass at the Smithsonian Institution in Washington DC.

Its very public domain, however, may have brought certain advantages for its 5m annual visitors, far beyond those of enhanced accessibility. In August, a redesign of the setting was due in honour of the 50th anniversary of the donation of the diamond to the museum by the jeweller Harry Winston, and it was up to the public to decide.

You have viewed your allowance of free articles. If you wish to view more, click the button below.

Read this

"Front page" sub navigation

"World" sub navigation

"Asia-Pacific" sub navigation

"Europe" sub navigation

"Latin America & Caribbean" sub navigation

"Middle East & North Africa" sub navigation

"UK" sub navigation

"US & Canada" sub navigation

"Companies" sub navigation

"Energy" sub navigation

"Financials" sub navigation

"Health" sub navigation

"Industrials" sub navigation

"Retail & Consumer" sub navigation

"Technology" sub navigation

"Transport" sub navigation

"By region" sub navigation

"Columnists" sub navigation

"Markets" sub navigation

"FTfm" sub navigation

"Markets Data" sub navigation

"FT Trading Room" sub navigation

"Equities" sub navigation

"Columnists" sub navigation

"Lex" sub navigation

"Comment" sub navigation

"Interactive" sub navigation

"Management" sub navigation

"Columnists" sub navigation

"Business Education" sub navigation

"MBA" sub navigation

"Masters in Management" sub navigation

"Executive MBA" sub navigation

"Executive Education" sub navigation

"Personal Finance" sub navigation

"Investments" sub navigation

"Money Matters" sub navigation

"Tools & Calculators" sub navigation

"Compare & Apply" sub navigation

"Life & Arts" sub navigation

"Arts" sub navigation

"Pursuits" sub navigation

"Travel" sub navigation

"Columnists" sub navigation

"In depth" sub navigation

"Special Reports" sub navigation

"Jobs & classified" sub navigation

"Jobs" sub navigation

"Services & tools" sub navigation

"News by email" sub navigation

FT Alphaville

Mergermarket

Debtwire

Market-moving economics

FT.com RSS Feeds

FT Lexicon