Financial Times FT.com

Denise Shull: A cool-headed take on traders’ emotions

By Hal Weitzman

Published: October 20 2009 16:57 | Last updated: October 20 2009 16:57

Denise Shull wants us to get in touch with our feelings. That does not mean she is trying to encourage us all to sit on scatter cushions in a circle and hold hands, or head into the woods to beat our bare chests and utter primordial screams. Far from it – her techniques are focused on making more money.

Traditionally, financial traders have been told to ignore their emotions and focus on their strategies in a cool and detached way. But Ms Shull maintains that feelings are there for a reason – and they can be employed as a trading strategy in themselves.

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