COMPANIES This year’s hard-to-find Christmas toy in the US, the Zhu Zhu Pets robotic hamster, costs about $10. But as he flips through Toys R Us’s annual catalogue at the retailer’s Times Square store, Jerry Storch is adamant that parents will not be guided solely by the lowest price tags as they embark upon the search for their children’s holiday gifts.
“What we see in this environment is that parents want value, that’s clear. But value doesn’t mean cheap. We abhor and we resist the rush to the cheap. It is contrary to everything we stand for and it’s not what parents say they want,” he says.
