Financial Times FT.com

Rise in online advertising at US papers

By Aline van Duyn in New York

Published: May 28 2007 03:00 | Last updated: May 28 2007 03:00

US newspaper groups experienced a 22 per cent increase in online advertising revenues but the sharp rise was not enough to offset the decline in revenues from traditional print advertising.

According to new estimates by the Newspaper Association of America, online advertising revenues reached $750m in the first quarter of 2007, just over 7 per cent of the total advertising revenue of $10.6bn.

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