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Pernod rises in rankings after Absolut victory

By Scheherazade Daneshkhu in Paris and Jenny Wiggins in London

Published: March 31 2008 08:09 | Last updated: March 31 2008 19:05

Pernod Ricard was catapulted up the market share rankings of drinks groups on Monday after winning the Swedish government’s auction of Vin & Sprit, owner of Absolut vodka, with a bid of €5.62bn ($8.89bn).

It outbid Bacardi, Fortune and a Swedish private equity group to secure one of the world’s best-known drinks brands.

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