COMPANIES Coca-Cola, the world’s largest soft drinks company, says it is “ramping up” efforts to stress the importance of a healthy lifestyle in combating obesity, in response to a growing push by health advocates for a federal tax on sugared drinks and sodas.
A Coke official said the company is about to expand what she called its existing “multi-faceted effort” on nutrition education, including the use of paid advertising to underline the need to balance calories consumed with appropriate exercise. “Clearly the threat of the soft drink tax shows the need to educate consumers about what we were already doing in this area,” she said.
