Financial Times FT.com

US election fever offered LA Times briefest of fillips

By Matthew Garrahan

Published: December 8 2008 20:41 | Last updated: December 8 2008 20:41

The morning after Barack Obama was elected US president, queues began to form at the offices of the Los Angeles Times.

With readers eager to get their hands on a piece of history, the newspaper’s print run was extended and an extra 300,000 copies of the November 5 edition were sold. Days later, entrepreneurial salesmen were seen hawking the election paper at city barber shops and on street corners. After a prolonged slump, the LA Times was suddenly very much in vogue.

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